About
Dynamic video leader with over 20 years of experience establishing and scaling comprehensive video strategies across branded entertainment, narrative film, and digital platforms. A hands-on producer, director, DP, and editor, Andreas has a proven record of shaping engaging stories, leading cross-functional teams, and developing scalable production systems that deliver measurable results for major brands and distributed productions.
Work
mindbodygreen
|Head of Video Production
NYC, NY, US
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Summary
Led the establishment and growth of mindbodygreen's in-house video division, driving comprehensive video strategy across diverse content formats to enhance brand engagement and educational outreach.
Highlights
Built and scaled a complete in-house video division from inception, including a 3-set soundstage and podcast studio, establishing efficient workflows for editorial, brand, and live video content.
Directed and produced high-impact branded campaigns for major clients such as Toyota, Burt’s Bees, Target, Chrysler, Tito’s Vodka, and C by GE, successfully launching products and delivering measurable audience engagement.
Defined and executed comprehensive video strategy across brand campaigns, educational content, live events, and editorial storytelling, consistently achieving strategic objectives and expanding audience reach.
Managed and mentored a distributed team of editors, producers, and freelancers, streamlining production pipelines through the development and implementation of standardized templates, workflows, and brand guidelines.
Directed and edited a diverse portfolio of high-performing content, including editorial features, doc-style interviews, and motion-driven campaigns, optimized for multi-platform distribution.
Craft Collective Films
|Director, Producer, DP
NYC, NY, US
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Summary
Directed and produced branded films for an elite roster of luxury and lifestyle clients, overseeing the entire creative and production lifecycle from concept to multi-platform delivery.
Highlights
Directed and produced bespoke branded films for luxury and lifestyle clients, including Kate Spade, David Yurman, Michael Kors, Swarovski, Valentino, and Puma, significantly enhancing brand narratives and market presence.
Managed end-to-end creative direction, production, and post-production processes, ensuring tailored content delivery across digital, social, and broadcast platforms to meet client objectives.
Delivered critically recognized campaigns celebrated for their cinematic craft and innovative approaches to branded storytelling, elevating client profiles and audience engagement.
Independent Filmmaker & DP
|Director of Photography
NYC, NY, US
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Summary
Served as Director of Photography on critically acclaimed feature films, documentaries, and television productions, contributing distinctive visual storytelling to distributed projects.
Highlights
Functioned as Director of Photography for distributed feature films including *The Big Take* (Ebon Moss-Bachrach, Robert Forster), *All Relative* (Connie Nielsen, Sara Paxton), and *Beach House* (Willa Fitzgerald, Murray Bartlett).
Co-lensed the acclaimed documentary *Supermensch: The Legend of Shep Gordon* (directed by Mike Myers) and served as DP/Co-Producer for *Winning* (featuring Martina Navratilova, Jack Nicklaus, Nadia Comaneci). DP and Sound on *Wakaliwood, The Documentary* directed by Ben Barenholtz.
Provided Director of Photography services for major television productions, including A&E’s *Bloodwork* and NBC’s *Saturday Night Live*, demonstrating versatility and technical expertise across diverse formats.
Education
Writers Boot Camp 12 Month Program
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Program
Screenwriting
Robert McKee Story
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Workshops
Story & Genre
Villanova University
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Bachelor
Honors Program
Skills
Video Strategy & Storytelling
Video Strategy, Content Strategy, Narrative Development, Audience Engagement, Storytelling.
Creative Direction & Brand Campaigns
Creative Direction, Brand Storytelling, Campaign Development, Branded Content, Marketing Campaigns.
Directing, Producing, Editing
Directing, Producing, Video Editing, Post-Production, Production Management.
Cross-Functional Team Leadership
Team Leadership, Project Management, Remote Team Management, Freelancer Management, Cross-functional Collaboration.
Multi-Platform Content
Short-Form Video, Documentary Production, Live Video Production, Motion Graphics, Digital Content, Broadcast Production.
Studio Buildout & Workflow Design
Studio Design, Production Workflows, System Implementation, Process Optimization, Technical Infrastructure.
Cinematography
Director of Photography (DP), Camera Operation, Lighting Design, Visual Composition, Film Production.